Who’s Eligible?

Kia keeps the guidelines simple, so qualifying is usually fast:

• Active-Duty personnel in the U.S. Army, Navy, Air Force, Marines, Coast Guard, National Guard, or Reserves
• Honorably discharged or retired service members
• Disabled Veterans receiving military disability benefits
• Spouses of any eligible participant (just bring a marriage certificate)

If you have “national” status from another country but serve in the U.S. military, you’re covered, too.

Proof You’ll Need at the Dealership

Because military IDs can’t be copied, Kia accepts alternative documents:

• Most recent LES (Leave & Earnings Statement)
• DD-214 or other honorable-discharge papers
• Bank statement showing pension or disability benefits
• Official pension-eligibility letter

Bring one of these documents—plus proof of marriage if you’re applying as a spouse—and our team can apply the bonus immediately.

How the Bonus Works

• Add-On Savings: The $500 Military Bonus stacks on top of most national rebates, low-APR offers, and Suntrup specials.
• Two per Calendar Year: You can use the incentive twice yearly, which is perfect if your household plans to replace more than one vehicle.
• New Vehicles Only: Applies to any new Kia purchased or leased during the current offer window (for example, 11/01/24 – 01/02/25).
• No Cash Value: The bonus reduces your sale price or down payment but isn’t redeemable for cash back.

Because program details can change, we always recommend confirming eligibility with our sales or finance team before you sign.

Simple Three-Step Process

• Pick Your Kia: Browse our new inventory online or on-site to find the model that suits your lifestyle—whether that’s a fuel-friendly Forte, an adventure-ready Sportage, or a family-sized Telluride.
• Gather Documents: Have your qualifying paperwork handy so we can verify it quickly.
• Sign & Save: Our finance specialists apply the bonus, walk you through any additional incentives you qualify for, and finalize your payment plan—all in one visit.